For those of you who don't follow trends in Japan (I am assuming that's most of you), we thought you should see this: It's 'Hard Gay' - a do-gooding celebrity who dresses up in zip-covered PVC and surprises store and business owners by turning up to help them out. And embarrass them greatly in the process. We can't work out where it fits with regards to equality, exploitation and human rights, but like most of Japan, we just watch, intrigued.
